Online presence management is a relatively new and developing field. But just what is an online presence manager and how can one benefit your business? The truth is that there are many factors that go into effective online presence management. When done correctly, those factors can result in a more prominent online presence, an improved company reputation, and better connectivity with your audience.
What Does an Online Presence Manager Do?
An online presence manager is responsible for managing your personal or commercial presence online. They do this by managing various digital aspects of your business to improve your visibility and control the online perception of your brand.
Your online presence manager will review your current web design to ensure that it represents your brand. They will also review your site for ease of use, visual appeal, responsiveness, and effectiveness.
A professional online presence manager will also review the content of your website to ensure that it is appealing, easy to update and that your content can be readily shared.
Search Engine Optimization
Search engine optimization is the single best tool at your disposal for organic search results. It is your online presence manager’s responsibility to review and optimize your website for search engine readability.
E-mail marketing is another great tool at your disposal for attracting new clientele. It is also a great tool for bringing back non-active clients. Not only this, but e-mail marketing is a good avenue for receiving customer feedback on your products and services and researching your brand audience.
An online presence manager can set up, manage, and monitor your e-mail marketing campaigns to promote maximum exposure and results for your brand.
Advertising of your brand isn’t limited to e-mail marketing. Keyword advertising, banner advertising, social media advertising, etc. are all great avenues for promoting your brand when used correctly.
An online presence manager has the knowledge of how to utilize these advertising platforms to maximize your brand audience.
Social Media Marketing
Social media marketing is a tool that not only advertises your business, but it also allows you to connect with your audience and potential audience on a more personal level. When used properly, social media platforms are a goldmine of consumer research data.
With so many online platforms and arenas for exposure, there are also many opportunities for your brand to come under fire. An online presence manager can help to monitor your online reputation and help in maintaining a professional appearance.
Could You Benefit from an Online Presence Manager?
Do you need someone to help you to control your online presence? Want better control of your online reputation? Do you want to reach a larger audience with your brand? Then it’s about time to consult an online presence manager and I currently have a limited number of spots open for new clients.
If you think that your brand could benefit from an online presence manager, just drop me a line and see how I can help you.